About
![](https://cdn.shopify.com/s/files/1/0040/8122/1761/files/rin1fh6w_480x480.jpg?v=1596582853)
I'm Haley Jo, the designer behind Sweet Fern Co. I was born & raised in Michigan, and feel deeply connected to this beautiful place I call home. I live in Traverse City; nestled along the fresh coast, with my partner Sam and our fur baby, Rusty. I draw inspiration from the natural beauty and changing seasons that surround us.