I'm Haley Jo, the designer behind Sweet Fern Co. I was born & raised in Michigan, and feel deeply connected to this beautiful place I call home. I live in Traverse City; nestled along the fresh coast, with my partner Sam and our fur baby, Rusty. I draw inspiration from the natural beauty and changing seasons that surround me.

Our designs are minimal, yet make a statement. It is my hope that when you wear a pair of our earrings you feel bold and empowered. Each pair is handcrafted with love and intention in small batches, making each pair uniquely yours.